![]() As you near completion and deployment, Plot seamlessly transitions into a tool for stakeholder review, feedback, and QA. As the project moves into production, each teammate can contribute their part with continued understanding of the whole, helping you keep the project moving on track and in the right direction. Plot drives context and alignment: Because Plot accompanies you and your team through each stage of flow creation, design, and deployment, its purpose evolves as a project progresses: In the earliest stage, share a flow as a visual brief to get your copy, design, and implementation teams on the same page. You can toggle to full-canvas view to focus on mapping, switch to full-editor view to hone in and wordsmith one specific subject line, or opt for split view to work strategy and details side-by-side. This does two important things: Plot gives you a simplified and organized canvas to work from: By eliminating clutter, we clear your mind for thought and creativity. Our split view-canvas on the left, editor on the right-gives you (and anyone else) simultaneous visibility into both the high-level flow and the details within each node. Behind every single node in a Plot flow sits its own unique editor. Unlike Miro, Plot introduces a third dimension. The lifecycle leads, themselves, are overwhelmed by the disorganization and sheer amount of manual upkeep. Stakeholders reviewing or approving in these Miro boards are often confused and lack navigational context. Teams have expressed to us that their lifecycle boards quickly become cluttered and chaotic, especially as they bring in screenshots of emails and messages, snippets of subject lines and other copy, and tables and charts documenting performance. While Miro’s infinite canvas allows for endless ideation, it still remains a flat, two-dimensional view. Because Plot is built specifically for your work, you’re able to map at the speed of thought without being bogged down by formatting rectangles and drawing arrows. Linked flow nodes let you connect flows to one another and build relational visualizations of how users progress through your journeys. Touchpoint nodes come with templates for email, SMS, push notifications, code previews, and more. Split nodes automatically create branches that can be reordered, renamed, and joined. The Plot canvas contains a simple set of 5 predefined node components-delay, split, touchpoint, action, and linked flow-that are rearrangeable, duplicable, and snap seamlessly into place (no more criss-crossing spaghetti lines!). But having too many options actually has the opposite effect and creates unnecessary complexity. Miro, with its extensive library of mind-mapping and diagramming capabilities, seems like an obvious choice. Launching a new marketing automation typically begins with a mapping exercise-sketching out the flow’s components and logic as a decision tree or flowchart. If you’re looking for a tool that will help you and your team launch more high-impact customer journeys faster, and at scale, you need Plot. Teams use Plot across the entire lifecycle of lifecycle (see what we did there?) to accelerate strategy, alignment, content production, stakeholder management, QA, campaign deployment, measurement, and iteration. While one of Plot’s central features is flow mapping, its capabilities go far beyond a virtual whiteboard. Plot, on the other hand, is built specifically for CRM, lifecycle marketing, product marketing, and retention teams, as well as the creative teams and cross-functional stakeholders they collaborate with. It houses a robust suite of tools and templates for meetings, brainstorms, strategy sessions, flowcharting, mind-mapping, and more. Miro is a shared virtual whiteboard for teams across all disciplines to share and collaborate on ideas. We’ll go into the specific details later in this article, but the main difference comes down to who and what Plot and Miro are built for.
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